Pixelbrand_Logo

  Newmarket Graphic Design  

 

York Region is a competitive area for Real Estate. As an agent, it’s important that your name is memorable and that it sits at the forefront of people’s minds when they decide to list their home. You want to be the one they call- and with great branding and a strong business communications and marketing plan, you can build your reputation and stand out from other sharks in the sea.

The question I get asked the most when I chat with real estate agents undoubtedly is:

“HOW CAN MY BRAND STAND OUT IN
A SEA FULL OF PEOPLE, WHEN ALL OF THEM
ARE DOING THE SAME THING AS ME ?”

Our answer is always the same:
Be authentic, and let your honest personality shine through. Do something with your brand that you love, something that genuinely moves you. Find your passion in your field and highlight it in your marketing materials. I promise you that there is a way to spin your passion on its head and make it seem very different, and uniquely "you". If you can accomplish this one task, then you capitalize on it in all of your marketing materials, then you are on the way to building a strong, memorable brand with vision.

What’s your unique selling proposition?
(Hint: If it’s great customer service and attention to your client’s needs, your selling proposition is, unfortunately, not unique enough to help you garner any "wow" factor.)
Almost every real estate agent will claim this quality, right? This attention to detail, and understanding of their cients' needs. Customers expect this in their real estate agent, and so you need to go beyond this and offer something truly unique.

What else do you offer?
What makes your service, or your service style special?
Is it your uncanny ability to find those diamond in the rough for the young couple who have the energy to DIY and see beyond the coat of paint? Maybe you have extraordinary vision for what could be done with the garden, or a talent for finding cozy spaces that are easy to take care of, but feel spacious. Think about a buyer who has a similar vision as you have, and imagine how easy they would be to please. Could you take that quality a step further? That is where your USP begins. That is where you head towards as you craft your brand story and begin to build clientele and marketing on a strong brand base.If they “get you”- they will remember you forever.

“IF I AM TOO DIFFERENT, I WORRY THAT
I WON’T APPEAR PROFESSIONAL”


I would push this issue and say, if you aren’t different enough, you may not appear at all. We aren't suggesting that you jump into pink gorilla suits and light firecrackers, (you can let that sigh out now), but we definitely know that you can make a big splash by allowing more of your personality to shine through. By doing something a little bit different you can be more memorable, more authentic, and enjoy connecting with clients that are looking for a more likeable, honest, realtor that they can trust. People remember how you make them feel, they remember your interactions and end of the day- they'll remember your name because you stood out and because they LIKED you.

At Pixelbrand, we can help you to create written and visual messages that will help you to build your brand more quickly. We'd love to sit down with you and have a 90 minute brand consultation session, and start to chisel out your authentic brand. A better brand will help you to make more money now, and in the future.

 

Our Newmarket based number: (289) 231-6514

 

 

Spring Sale Pixelbrand


REAL ESTATE MARKETING SERVICES:

• Brand Story Creation
• Brochure & Flyer Design
• Postcard Campaigns
• Sellsheets
• Newspaper and Magazine Ads
• Newsletter Design (pdf & paper)
• Sign Design

Photoshop Work to:
• Brighten Less-than-Perfect Home Photos
• Soften Less-than-Perfect Publicity Photos

Online Marketing:
• Website Design
• Blog Design
• HTML email design
• Landing Page Design
√ to highlight specials
√ to track campaigns
√ to speak to specific audiences

FirstBankDesign
Calendar Design

TwigaDesign
Brochure & Catalogue Design

 

 

 

 

 

 

 
  MakeMoreMONEY    

 

 


Marketing Consultations | Creative Branding | Strategic Graphic Design and Branding Services | Eco Vision and Green Sustainable Design | Make the Most of your Advertising Budget | Client Portfolio | Contact Pixelbrand Creative Agency

This website is powered by wind and solar powered website servers. Copyright © Pixelbrand Creative Agency, 2011.
Pixelbrand Graphic Design and Marketing, 173 Meadowhawk Trail, Bradford ON +1 (289) 231 - 6514 Serving Bradford, Newmarket, Aurora, Barrie and Toronto.